Winter packaging for ice cream shops
Winter is the hardest season for an ice cream shop: the display empties, customers become fewer, but rent and staff costs stay the same. Many ice cream makers handle this period by switching to a café menu with hot drinks, waffles, crepes and desserts. The products change, but one thing should not: your brand on the packaging in the customer's hand. In this guide we walk through a packaging plan for an ice cream shop moving into the winter season.
Gepako team · Updated:
The winter menu and the packaging it needs
The most common winter items are hot drinks such as hot chocolate, salep, coffee and tea; freshly made desserts such as waffles and crepes; and cakes, baklava and syrup desserts. Each needs different packaging: a heat-resistant printed cup with a sip lid for hot drinks, a box that lets steam escape for waffles and crepes, and a sturdy box that keeps desserts intact while they are carried.
Gepako's Winter and Café products are made for these needs: printed hot drink cups, cup lids, waffle boxes, crepe boxes and dessert boxes. These products are published on the site according to the season; you can see the current list on the products page.
One brand language from summer to winter
The logo and colours you used on your cone sleeves, ice cream cups and napkins all summer should stay the same in winter. If customers got to know you through ice cream in summer, a cup in the same colours reminds them of your shop in winter. That is why using your existing brand file for winter products is both faster and more consistent than preparing a new design.
If your logo is already on file at Gepako, you do not need to send it again for new products; the proof draft is prepared with the same logo and colours. If this is your first order, simply upload your logo with the quick quote form.
Takeaway matters even more in winter
In cold weather, customers often prefer to take their order home or have it delivered instead of sitting in the shop. In takeaway, the packaging is the only place where the customer meets your brand: a printed kraft bag, a logo napkin and a sticker on the box. The winter season is a good time to review your takeaway packaging.
Kraft bags, napkins and stickers are used all year round and can be prepared together with winter products in the same order, so the layout of all items is approved in a single proof.
Preparing for the season and getting a quote
Before switching to winter products, decide on your menu and roughly how much you expect to sell of each item. Quantities and minimum order information are always up to date on each product page.
For prices, fill in the quick quote form or write to us on WhatsApp; listing the products you need and approximate quantities is enough. Our sales team will prepare a quotation with products that suit your winter menu.
Request a quote
List the products and approximate quantities; our sales team replies with a carton-based price.
Get a Quick Quote